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Competition is heating up among mobile wallet makers, but not everyone is racing toward the same goal. Many are starting to look past Near Field Communication-based contactless payments, championing newer technologies as well as reviving older business models.
Starbucks Mobile Ordering
Despite being a clear success in mobile payments, Starbucks has never implemented an NFC payment process in its stores. Instead, the coffee chain is pushing ahead with cloud-based alternatives, most recently bringing its mobile order-ahead capability to all of its company-owned U.S. stores.