Slideshow 7 Ways Payments Have Become an Advertising Mechanism

  • July 15 2013, 3:00am EDT
8 Images Total

(Image: ThinkStock)


Koupah's tablet-based point of sale device offsets merchants' costs by displaying ads to people as they pay. "We can get advertisers to come in and subsidize the card processing fees," says founder Dave Merel (pictured).

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Corduro's PayMobile app is aware of its users' location. If a Corduro merchant is having a slow day, the merchant can push an ad to nearby app users to get them in the store. (Pictured: Corduro CEO Robert Ziegler)


Slyce plans to turn everyone into a walking advertisement. Its end goal is to allow shoppers to see an item on the street – such as a hat worn by a passerby – and be able to purchase that item online by taking a photo of it with their phone. (Image: ThinkStock)


Getonic uses Facebook widgets to turn shoppers into advertisers. When a consumer makes a payment, Getonic merchants provide a link to share over social media. Doing so earns shoppers rewards and other incentives. (Image: ThinkStock)

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ZooZ embeds a payment capability within a mobile advertisement, allowing advertisers to use the shopper's phone for hardware-based authentication when making a sale. (Image: ThinkStock)


BlueSnap's SnapConsole links its processing network to a number of marketing options for online payments. The idea is to provide marketing tools to merchants with minimal programming, the company says. (Image: ThinkStock)


Punchey mixes Facebook marketing into mobile card acceptance. Nurturing a following on social media improves the data available for targeted marketing, the company says. (Image: ThinkStock)