2. Unexpected Ally
Products like Green Dot's MoneyPak cash-funding card are proving useful to conventional payments companies. For Amex Serve, "our only cash inflow [method] is actually enabled by what we used to think of as a competitor," Amex exec Stefan Happ said last year
(he did not mention Green Dot by name). (Image: ThinkStock)
3. The Price Is Irrelevant
Banks balk at prepaid cards' pricing, but prepaid marketers are proving that consumers value transparency over price
particularly consumers who felt burned by surprise overdraft fees on their "free" checking accounts. (Image: ThinkStock)
4. Who Needs Branches?
Even if the mega-retailers don't ever become true banks, many consumers can go to them to pick up a variety of prepaid cards and to reload those cards when the accounts run dry a process that sounds a lot like the average bank branch visit. (Image: ThinkStock)