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The future of retail isn't happening behind the counter; it's happening in the aisles, on mobile phones and at a much faster pace than even the Internet can accommodate. And all of these ideas were the subject of excitement and debate at the National Retail Federation's conference in New York.
Appetite for Grocery
Several vendors expressed a desire to get beacon technology into grocery stores to better track shopper behavior and deliver targeted offers. Individual brands can use mobile to improve their visibility in stores, leaving "little digital bread crumbs getting [shoppers] from the perimeter to the aisle," said Brian Sobecks, senior digital innovator and evangelist for Kraft Heinz Co.