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As wearable devices like the Apple Watch gain an audience, banks and retailers are exploring ways to make the most of this new style of consumer technology. But a number of hurdles stand in the way.
Designing in the Dark
Apple is notoriously secretive about unreleased hardware, and did not provide early developers such as USAA with pre-release versions of the Apple Watch. "The hardest part of developing the app was testing on the simulation software instead of the actual device," said Neff Hudson, head of emerging channels at USAA.