Dunkin Donuts, Pinkberry and others added digital gift cards to their mobile apps, but for Square it was a short-lived concept. Square's digital gift card offering, launched in December and integrated with Passbook, was phased out
half a year later.
Cutting Out Credit Cards
LevelUp's app pulled the ultimate coup it got a customer, Rosie's Café, to stop taking credit cards, instead using the LevelUp mobile wallet at the point of sale. In February, several other customers went on a one-day "credit card diet
," refusing credit cards and enrolling more patrons with LevelUp.
NFC a No-Show
Apple's stubborn refusal to build an iPhone with a Near Field Communication chip has forced payments companies to consider other technology for mobile payments. Starbucks, LevelUp and others use bar codes, whereas Square and PayPal use the cloud. (Image: ThinkStock)