Slide 2 of 6
In what is very good news for financial institutions, they are still seen as the most trustworthy entities for storage and handling of personal identifiable information (PII), by nearly 25 percentage points more than their closest rivals in a 2016 IPSOS / Mori poll conducted in the U.K.

Behind FIs came the government, with a third of adults stating that they trust the government with PII. Other organizations fared worse — online retailers, email providers, cellular carriers and ISPs were trusted by less than 20% of adults, with social media and charities being the least trusted.

However, trust is fickle and as the next datapoint illustrates, millennials' loyalty to financial institutions isn’t robust.