Slide 3 of 7
The debit card landscape has been shifting over the past few years.

According to recent research by Auriemma Consulting Group, which surveyed U.S. debit card holders, credit unions now have the largest share of debit cards, reaching 19%, up 7 percentage points on the previous year. They have taken the lead from Bank of America which, while remaining the largest single issuer of debit cards, is now 3 percentage points lower than credit unions and has taken a sizable drop in market share of 11 percentage points from 2016 figures.

Auriemma states that not only are credit unions increasing in market share, but cardholders are more frequently citing credit union-issued debit cards as their most frequently used card.