Hispanics account for about 18% of the total U.S. population according to the U.S. Census Bureau. Hispanic millennials between 18 and 34 are ambitious, tech-savvy and they tend to approach services from a mobile-first perspective, according to ThinkNow Research.
Among all Hispanic adults in the U.S., about 17 million are millennials between 18 and 34, which means at least 22% of the U.S. population is a Hispanic millennial. This group is driving higher-than-average population growth over the next decade, with a longer projected median lifespan than mainstream audiences, based on U.S. Census data.
“Roughly one in every four millennials is Hispanic, and this is an increasingly affluent group that consists of heavy users of payments and financial services,” said Jack Randall, executive vice president of new business development at Univision, speaking at SourceMedia’s Card Forum this month in Miami.