Most internet users claim to be unfamiliar with retail mobile apps, but younger adults are more likely to have shopped with a retailer’s mobile app, according to a survey CivicScience conducted this spring.
Forty-nine percent of respondents said they’ve never used a retailer mobile app, and 15% had no knowledge of them. But one in five have used a retailer’s mobile app outside of a store and 15% have used one inside a store, a promising sign for merchants working to bridge their sales channels.
Not surprisingly, younger and tech-savvier consumers are most likely to use retail mobile apps, according to CivicScience. About a third of millennials (aged 18-34) said they have used a retail mobile app when they weren’t in the store, compared with 23% of consumers aged 35-54 and 10% of those over age 55. CivicScience surveyed 1,808 internet users May 2-8, 2018.