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Recent announcements from Amazon about the expansion of the Echo range of devices indicate that the retail giant is going all in with its development of voice assistants and voice commerce. Alongside this, Google has updated its voice assistant as part of its new line of Pixel phones.

But these updates are just a small part of the picture for voice based platforms — as Internet of Things solutions become more commonplace in the home, the office and the car, voice interaction is the most likely channel for the next generation of commerce.

As with all nascent technologies, there is a learning curve and a fear of the unknown that will be a gating factor to greater adoption until trust is developed.


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