The COO position at Starbucks is only a year old. It was created to take on some of the responsibilities previously handled by CEO Howard Schultz (pictured)
. Under the new management structure
, Schultz has more time to devote to the company's efforts in mobile payments. (Image: Bloomberg News)
Filling Up on Features
Starbucks' latest mobile initiative is an order-ahead function being tested in 150 stores in Portland, Ore. The company will soon expand this to 600 stores in the Pacific Northwest U.S. before bringing the system nationwide.
Dual Delivery System
In conjunction with its mobile ordering system, Starbucks is planning to deliver its products through a process that combines its staff of baristas and a third-party service. (Image: Bloomberg News)