Digital marketing

A sector not known for its innovation or willingness to change is actually a shining example when it comes to creating hubs of engaging content, says On24's Mark Bornstein.

The speed and the bipartisan nature of the demand for an investigation into Facebook's Libra are telling, giving ammunition to those who warned the cryptocurrency space is underregulated and unsafe

The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.

IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.

There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.

That’s because transaction-based loyalty programs that focus on discounting simply train customers to wait for coupons and incentives, writes Tom Caporaso, CEO of Clarus Commerce.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

Onosys enables ordering ahead at Outback Steakhouse, Round Table Pizza, Boston Pizza, and others.

Competition from global giants like Amazon and Alibaba and millions of independent retailers, coupled with the constant threat of credit card fraudsters, makes it imperative that online retailers tick all the boxes to reduce risk, writes Suresh Dakshina, CEO of Chargeback Gurus.

Chatbots are the next big thing in payments. But a poor in-chat commerce strategy can turn off consumers and create bad user experiences.