At the recent Google Marketing Next event in San Francisco, Google revealed a new service designed to close the loop between online advertising and offline card payments. It's a service that should have marketers salivating, but it could easily backfire.
All over the world, electronic payment systems are changing the way businesses make money and the way consumers spend it. New research from NTT DATA in partnership with Oxford Economics and Charney Research unveils, The Future of Money.
Ant Financial, China’s largest provider of internet financial services, will continue investing in mobile-payment providers around the world to boost offshore revenue and buttress itself from rising competition and tighter regulation at home.
There is a growing opportunity for voice assistants such as Siri, Alexa/Echo and Google Home in banking and payments, according to new research carried out by Experian in conjunction with Creative Strategies.