ISOs and agents have a firm hold on selling payment terminals, but that's not where the real action is. Today, merchant acquiring is about tying payments to things such as advertising, marketing and loyalty programs.
The promise of faster EMV technology is a welcome reprieve for many ISOs who have grown weary of listening to merchants gripe about the snail's pace of chip card transactions. That reprieve, however, may not be so quick in coming.
Merchants are facing consumer lawsuits stemming from the introduction of EMV-chip card security at the point of sale in the U.S., exposing the issues many stores must contend with now that they are held liable for fraud and chargebacks.