Advanced operating systems can run marketing and support services such as Apple Pay. Merchants would be well served to consider the diverse options of new terminals, writes Ben Wagner, director of solutions at Ingenico Group, North America.
Apple's plans to display a bright blue bar on iPhone screens when an application is monitoring the user's location may feel like a threat to location-based marketing. More likely, it is an overdue wake-up call for retailers and banks to improve their communication about the benefits of location data.
Punchh is betting NFC will be widespread, and it hopes to get an edge with clients with a direct connection to Apple Pay, enabling consumers to simultaneously earn and redeem restaurant loyalty program points.