Marketing

Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.

Issuers have access to a treasure trove of helpful data about us, such as our payment habits, investment activities, purchases, and so on, writes Sanjay Bhakta, senior director of solutions for Ness Digital Engineering.

A smart contract for advertising delivery and payments can be subjected to additional layers of verification and enforcement by optional service providers on the network, such as the measurement provider, ratings provider, payment provider and arbitrator, writes Charles Manning, founder and CEO of Kochava.

Employees of a small or midsize business can learn customers’ needs and deftly toggle between soft and hard cross-sells at the perfect time, writes Michael Hiskey, chief marketing officer of Semarchy.

Digital wallets are maturing, meaning card plays will increasingly resemble Chase Sapphire, targeting a specific higher end demographic, writes Alyssa Arredondo, director of financial vertical marketing at Entrust Datacard.

Harbortouch seeks to add marketing services to its existing point of sale equipment line.

Contextual commerce is the next big thing in retail as the payments transaction slides to the background. But it relies on building sophisticated consumer relationships.