A group of tourists visiting Finland from China recently concluded a completely cashless trip sponsored by Alipay, which is claiming Finland is the first country where Chinese visitors can manage and pay for all aspects of travel solely using its mobile wallet.
Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.
The all-in-one card market is littered with the carcasses of unsuccessful ventures, but Curve's Shachar Bialick insists his initiative has a model and a headstart that will help it fight the market's considerable headwinds.
Gift card giant Blackhawk Network will be acquired by the tech investment firm Silver Lake, along with P2 Capital Partners, for $3.5 billion in a move underscoring investor interest in the shift to mobile digital technology, where Blackhawk devoted millions in recent years.
Mobile wallets blend together, going so far as to share the same branding pattern — Apple Pay, Android Pay, Samsung Pay, Walmart Pay, etc. — but a few companies are going against conventional wisdom with their own products.
It's been a little more than three years since Apple Pay made its debut. Today it is joined by Samsung Pay and Android Pay/Google Pay—along with several proprietary concepts from major banks and merchants. But despite millions spent on promotions and marketing for the various concepts, mobile payments volume is still weak.
Google is moving to corral its various mobile wallet concepts under a new umbrella—Google Pay—but it won’t be an overnight cure for the confusion many consumers and merchants are likely to experience as the new “G Pay” logo starts to appear.