Geoswift has launched an inbound P2P money transfer service in China — offering the flip side of its core services supporting tuition and other corporate payments for Chinese students, workers and tourists who are outside of their home country.
As consumers spend more time interacting over social media and messaging platforms, those providers are making sure that they can also make payments related to any topic of conversation. But the arrival of Apple Pay Cash is complicating the market.
The irony of the explosive growth of mobile P2P is this: As consumers get more comfortable with paying one another through mobile devices, they're thinking of P2P less as a service that one should find within a bank's app.
Regardless of which bank a consumer uses, the Zelle interface should look more or less the same. This is the part of the customer experience Zelle controls and sells to consumers, making it the best way to deliver its security message.