Fintech is full of payments technology ideas in search of a mission, and Wholesome Wave, whose mission is to improve low-income consumers’ nutrition, has searched for years to find a better way to reimburse its constituents for buying healthy food.
Netspend is focusing on "overlooked and emerging segments" to expand its prepaid card services, according to company president Chuck Harris. And it's making some very unconventional alliances along the way.
Unlike some other family spending tools in which parents dictate what their children can spend on prepaid cards, Malauzai Software and payment technology provider Vantiv are delivering an application that encourages users to let the child decide what to spend.
When American Express debuted its Bluebird prepaid card in Walmart stores nearly five years ago, it was a sharp detour from the card brand's status as a product for the elite. But rather than bridge these two worlds, the Bluebird card has kept its market walled off.
Walmart adjusted two of its long-standing, in-house offerings this week, saying it was lowering the rates for its domestic Walmart2Walmart money transfer service and adding a digital money transfer service with Bluebird2Walmart.