One-time passcodes or more complex passwords are not enough, and add friction and potential frustration for the user. The solution is mobile identity authentication, writes Randy Vanderhoof, executive director of the Secure Technology Alliance.
Product searches can be confusing, which can increase card abandonment and cut into sales. Virtual assistants and other customer service improvements can solve the problem, writes Arjun Mendhi, a director at Infinite Analytics.
An upcoming release of Android Pay may have a biometric facial recognition component named “Visual ID," according to a recent teardown of the app. This functionality could open up numerous possibilities for merchants.