Retailers

Third party mobile payment apps are resetting consumer expectations, and retailers must embrace the technology, writes Joe Leija, general manager of North America at Ingenico ePayments.

One-time passcodes or more complex passwords are not enough, and add friction and potential frustration for the user. The solution is mobile identity authentication, writes Randy Vanderhoof, executive director of the Secure Technology Alliance.

Product searches can be confusing, which can increase card abandonment and cut into sales. Virtual assistants and other customer service improvements can solve the problem, writes Arjun Mendhi, a director at Infinite Analytics.

As payments innovation expands and diversifies, retailers will need to find ways to deftly embed low-touch payments into omnichannel shopping.